Why conventional CRM requirements gathering is flawed...
The conventional wisdom has it that that CRM requirements gathering consists of assimilating lists of functional requirements and then prioritizing and ranking them. On the surface this all seems very logical, but in practical terms it doesn’t work. Since this is the approach that most organizations take, I thought I’d take a few posts to explain why this approach is fundamentally flawed, and to outline a significantly better alternative. Before I get too far into solutions I’d like to use this post to illustrate the sorts of things that happen when people adopt the ‘functionality first’ approach and it goes something like this:
Two new improvements to Google results pages
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Having sat through countless sales presentations over the years where vendors have rhapsodized about their carefully honed implementation methodology I can observe that the reality rarely measures up to promise of the...
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Research from HP Social Computing Labs has confirmed that the best time to submit a new story on Digg is a weekday afternoon in the US. exposure. The Social Computing lab at HP has released a research paper that finds a strong correlation between...
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The news as of the first coffee this morning, and the music is Leo Kottke's magnificent album correctly titled One Guitar, No Vocals. It's hard to believe there isn't the occasional synthesizer or overdub, such as on the album's masterpiece,...
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